Copy-writing
Copy-writing
The copywriter
has ultimate responsibility for the advertisement's verbal or textual content,
which often includes receiving the copy information from the client. The
copywriter is responsible for telling the story, crafting it in such a way that
it resonates with the viewer/reader, ideally producing an emotional response
online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. It can also appear in social media content including blog posts, tweets, and social-networking site posts.
Comments